Terms and conditions

Introduction

These terms and conditions govern your use of Adaptiv Performance (the “Service”), accessible at adaptivperformance.co.uk. By creating an account, accessing the Service, or subscribing to a paid plan, you agree to be bound by these terms.

The Service generates personalised resistance training programmes using an AI model, and includes a continuous adaptation engine — which we call ORA (Observation, Reasoning, Action) — that adjusts those programmes based on your logged sessions, rate of perceived exertion (RPE) data, and feedback. The Service is designed to support structured, evidence-based training — it is not a medical or clinical service.

Where the word “you” or “your” appears in these terms, it refers to the person using the Service. Where “we,” “us,” or “our” appears, it refers to Adaptiv Performance.

Who we are

Adaptiv Performance is a trading name of a sole trader based in the United Kingdom.

Any contract formed through the Service is with the individual operating Adaptiv Performance under that trading name.

For any queries relating to these terms, our privacy practices, or your account, please contact support@adaptivperformance.co.uk.

Eligibility

To use the Service you must be at least 18 years of age and legally capable of entering into a binding contract under the laws of England and Wales. By creating an account, you confirm that you meet these requirements.

You also confirm that you are physically able to undertake the training activities described in any programme generated for you, or that you have sought appropriate medical advice before doing so. If you have any existing health conditions, injuries, or medical history that may affect your ability to exercise safely, please consult a qualified healthcare professional before using the Service.

Your account

To access the Service, you must register for an account using a valid email address. You are responsible for keeping your login credentials confidential and for all activity that occurs under your account.

If you believe your account has been accessed without your authorisation, please contact us at support@adaptivperformance.co.uk as soon as possible.

We reserve the right to suspend or terminate accounts that breach these terms, misuse the Service, or where we have reasonable grounds to believe fraudulent activity has occurred.

You may not create more than one account for the purpose of circumventing trial eligibility rules or any other feature restriction. Where we identify an attempt to obtain multiple trials, we may revoke trial access, suspend or close duplicate accounts, and require you to purchase a paid subscription to continue using Pro features. We will not charge you retrospectively without your express agreement.

Subscription plans

The Service is available on two plans:

We reserve the right to adjust the features included in each plan with reasonable notice. Material changes to the Pro plan that reduce its functionality will be communicated to active subscribers at least 30 days in advance, with the option to cancel before those changes take effect.

Free trial

Each user is entitled to one free trial of Pro within any rolling 12-month period. The conditions of that trial depend on whether you have previously received a trial from us:

Trial eligibility is tracked against your user account and the email address associated with it. Creating a new account with a different email address to obtain a second trial within a 12-month period is a breach of these terms.

Billing and payment

Payments are processed securely by Stripe. We do not store your card details — they are held and managed by Stripe in accordance with PCI-DSS standards.

Monthly

£9.99 per month, billed on the same calendar date each month. If your billing date falls on a date that does not exist in a given month (e.g. 31st), you will be billed on the last day of that month.

Annual

£79 per year, billed as a single payment on the anniversary of your subscription start date. This represents a saving of approximately 4 months compared to the monthly rate.

Subscriptions renew automatically at the end of each billing period unless you cancel before the renewal date. You will receive an email reminder before your annual renewal is processed.

If a payment fails, we will retry on subsequent days. If payment cannot be collected after reasonable attempts, your account may be downgraded to the Free plan until payment is resolved. You can update your payment method at any time via the billing section of your account settings.

All prices are quoted in pounds sterling and are inclusive of any applicable VAT where required by law. We will notify you of any price changes at least 30 days in advance.

Cancellation

You may cancel your Pro subscription at any time from within your account settings. Cancellation takes effect at the end of your current billing period — you retain full Pro access until that date and are not charged again.

We do not offer pro-rata refunds for unused portions of a billing period, except where required by law or in the circumstances described below.

Your statutory right to cancel (Consumer Contracts Regulations 2013)

Under the Consumer Contracts Regulations 2013, you have the right to cancel your subscription within 14 days of the date the contract is formed (i.e. the day you subscribe), without giving any reason. If you subscribed with a free trial, this 14-day window runs from the date of sign-up — not from the date of first charge. By the time payment is first taken on day 15, this right will have elapsed.

If you subscribed without a trial (e.g. you are a returning subscriber who has already received a trial within the last 12 months), your 14-day cancellation right begins on the day you subscribed. If you wish to exercise this right, contact us at support@adaptivperformance.co.uk within that window and we will process a full refund of any amount charged.

After cancellation, your data, session logs, and programme history remain accessible through your account.

If you choose to delete your account, we will remove your personal data in accordance with our Privacy Policy, subject to any legal, regulatory, accounting, fraud prevention, or security obligations that require us to retain certain information for a limited period.

Acceptable use

You agree to use the Service only for its intended purpose: generating and following personalised training programmes for your own use. Specifically, you agree not to:

• Use the Service to generate programmes for third parties on a commercial basis without our prior written consent.
• Attempt to reverse-engineer, scrape, or systematically extract data from the platform, including any programme content generated by the Service.
• Submit false, misleading, or deliberately harmful information through the intake or session logging flows in a way that could compromise the integrity of your programme.
• Attempt to bypass tier restrictions, trial eligibility rules, or any other feature gate through technical or other means.
• Use the Service in any way that is unlawful, or that could damage, disable, or impair its operation for other users.

We reserve the right to investigate suspected breaches of this section and to suspend or terminate accounts where a breach is confirmed.

How your training programme is generated

Your training programme is generated using an AI model, rather than being written by a human coach. It is not authored, reviewed, or approved by a qualified personal trainer, strength and conditioning coach, physiotherapist, or other licensed fitness professional.

Programme outputs are based entirely on the information you provide during intake and through session logging. The quality, relevance, and appropriateness of any programme depends on the accuracy and completeness of that information. The system cannot account for information you have not disclosed — including undisclosed injuries, medical conditions, or contraindications.

Adaptiv is not a medical or clinical service. Nothing generated by the Service constitutes medical advice, clinical guidance, or a substitute for professional assessment. If you are unsure whether a programme is appropriate for your circumstances, consult a qualified professional before following it.

We make no representations that a generated programme will be suitable for every individual in every circumstance. The adaptation engine is designed to improve the relevance of your programme over time based on your logged data — but it operates within the limits of the information available to it.

You remain solely responsible for determining whether any exercise, programme recommendation, training volume, progression, or recovery guidance generated by the Service is appropriate for your individual circumstances and fitness level.

Health and medical disclaimer

Resistance training carries an inherent risk of injury. By using the Service and following any programme generated for you, you acknowledge and accept that risk.

Before beginning any new training programme — particularly if you have a cardiovascular condition, musculoskeletal injury, chronic illness, or are pregnant — you should consult a GP or qualified healthcare professional.

If you experience pain, dizziness, shortness of breath, or any unusual symptoms during a session, stop immediately and seek medical advice before continuing. Do not attempt to train through acute pain.

You are responsible for exercising within your abilities, using appropriate equipment and technique, and following any safety guidance provided through the Service.

We are not responsible for injury, illness, or adverse outcomes resulting from inaccurate or incomplete information provided by you, your failure to follow safety warnings, or your use of the Service in a manner inconsistent with these terms.

Our liability to you is otherwise governed by Section 17. Nothing in these terms excludes or limits any liability where it would be unlawful to do so, including liability for death or personal injury caused by our negligence.

Intellectual property

The Service, including its platform, design, software, underlying technology, and all generated programme structures, is owned by Adaptiv Performance. You are granted a limited, non-exclusive, non-transferable licence to use the Service for your personal, non-commercial training purposes during the period of your active subscription.

You retain ownership of the personal data you input — your intake responses, session logs, RPE entries, and feedback.

By submitting this data, you grant us a licence to use it for the purpose of operating, maintaining, securing, improving, and personalising the Service for you. This licence is described in further detail in our Privacy Policy.

We may analyse aggregated and anonymised usage information to improve the performance, reliability, and effectiveness of the Service. Such information will not identify you personally.

You may not copy, reproduce, redistribute, sell, licence, or otherwise commercially exploit any part of the Service or any generated programme content without our prior written permission.

Privacy and data

Your use of the Service is also governed by our Privacy Policy, which sets out what personal data we collect, how it is used, how long it is retained, and your rights under UK GDPR — including your right to access, correct, or request deletion of your data.

We use carefully selected third-party service providers in the operation of the Service, including Stripe (payment processing), Supabase (database and authentication), Vercel (hosting), Loops (transactional and lifecycle email), PostHog and Google Analytics (analytics, with your consent), Sentry (error monitoring), and Anthropic (programme generation technology). Each provider processes data in accordance with applicable data protection laws and their own data processing agreements and privacy policies.

We process your personal data as described in our Privacy Policy and in accordance with applicable data protection law.

Service availability

We aim to make the Service available at all times but do not guarantee uninterrupted availability.

We may temporarily suspend, restrict, or modify access to the Service for maintenance, upgrades, security improvements, operational reasons, or circumstances beyond our reasonable control.

Certain features of the Service rely on third-party providers, including hosting, authentication, payment processing, email delivery, analytics, and programme generation technology. We are not responsible for interruptions, outages, delays, or failures caused by those providers, although we will use reasonable efforts to restore normal operation as quickly as practicable.

Beta and experimental features

From time to time we may make experimental or beta features available within the Service. These are clearly identified as such where possible.

Beta features may be modified, withdrawn, or discontinued at any time without notice, and may not operate as reliably as fully released features. We recommend you do not rely on a beta feature for anything safety-critical, and that you continue to use your own judgement alongside any output it produces.

Where a beta feature forms part of your Pro subscription, its availability does not affect the core features described in section 5 (Subscription plans).

Events beyond our control

We shall not be liable for any delay or failure to perform our obligations under these terms where such delay or failure results from circumstances beyond our reasonable control. These circumstances include, but are not limited to:

• internet or telecommunications failures;
• cloud hosting or infrastructure outages;
• cyber attacks, malware, or malicious third-party activity;
• industrial disputes;
• acts of government or regulatory authorities;
• natural disasters;
• epidemics or pandemics;
• power failures; or
• failures of third-party service providers.

Where reasonably practicable, we will take steps to minimise the impact of any such disruption and restore the Service as soon as possible.

Limitation of liability

To the fullest extent permitted by law, Adaptiv Performance’s total liability to you in connection with the Service, whether arising in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the greater of:

• (a)£100; or
• (b)the total amount paid by you to us in the 12 months immediately preceding the event giving rise to the claim.

We shall not be liable for any indirect, consequential, or special loss, including loss of profits, loss of data, or loss of opportunity, even if we have been advised of the possibility of such loss.

Nothing in these terms excludes or limits our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; or any other liability that cannot be excluded or limited by law.

The Service is provided “as is.” We do not warrant that it will be available without interruption, error-free, or that any programme generated will be suitable for your individual circumstances.

Changes to these terms

We may update these terms from time to time. For material changes — those that affect your rights or the nature of the Service — we will notify you by email at least 30 days before the changes take effect.

If you continue to use the Service after that notice period, you will be considered to have accepted the updated terms. If you do not accept the changes, you may cancel your subscription before the new terms take effect without penalty.

Minor changes — such as corrections, clarifications, or updates that do not materially affect your rights — may be made without prior notice. The “last updated” date at the top of this page will always reflect the most recent revision.

General

Severability. If any provision of these terms is found by a court or other competent authority to be invalid, unlawful, or unenforceable, that provision shall be severed from the remaining provisions, which will continue in full force and effect.

No waiver. If we do not enforce a right or provision under these terms on any given occasion, that does not constitute a waiver of that right or provision, nor of our right to enforce it on a later occasion.

Assignment. We may transfer, assign, or novate our rights and obligations under these terms to another entity — for example, if we incorporate as a limited company or transfer the Service to a new owner. Your rights under these terms will not be affected. You may not transfer your rights or obligations under these terms to anyone else without our prior written consent.

Third-party rights. These terms are between you and Adaptiv Performance. No other person shall have any rights to enforce any of these terms under the Contracts (Rights of Third Parties) Act 1999.

Feedback. If you provide feedback, suggestions, or ideas relating to the Service, you grant us the right to use them without restriction or compensation.

Entire agreement. These terms, together with our Privacy Policy, the plan information shown to you at checkout, and any other policies expressly incorporated into these terms, constitute the agreement between you and Adaptiv Performance regarding your use of the Service.

Nothing in this clause excludes any information or representation that forms part of the contract by law, or excludes liability for fraud or fraudulent misrepresentation.

Governing law and disputes

These terms are governed by the laws of England and Wales.

Nothing in these terms deprives you of any mandatory consumer protections that apply in the part of the United Kingdom in which you live.

If you live in England or Wales, you may bring proceedings in the courts of England and Wales. If you live in Scotland or Northern Ireland, you may bring proceedings in the courts of the part of the United Kingdom in which you live.

If you have a complaint about the Service, please contact us first at support@adaptivperformance.co.uk.

We will make reasonable efforts to resolve disputes informally and in good faith before either party considers formal legal proceedings.

Contact

For any questions about these terms, your subscription, or the Service, contact us at:

Email

support@adaptivperformance.co.uk

Trading as

Adaptiv Performance

Website

adaptivperformance.co.uk

We normally aim to respond to queries within 2 business days, although response times may occasionally be longer during busy periods or circumstances beyond our reasonable control.